Privacy Policy for Mauve Bud
At Mauve Bud, we are committed to protecting the privacy and security of the personal information of our website visitors, customers, and business partners. This Privacy Policy details how we collect, use, process, and disclose your information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. Mauve Bud specializes in horticultural pigment extraction, natural dye formulation, eco-friendly colourant production, bespoke colour matching, and sustainable raw material sourcing.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
- Personal Identification Information: This includes names, company names, job titles, and contact details such as email addresses, postal addresses (e.g., 7 Cobblestone Lane, Floor 3, Stratford-upon-Avon, Warwickshire, CV37 6BB, UK), and telephone numbers, provided voluntarily when you make enquiries, request a quote, place an order, or subscribe to our newsletters.
- Business Information: Details related to your company’s needs, product specifications, project requirements, and preferences relevant to our horticultural pigment and dye manufacturing services.
- Technical Data: Information gathered automatically when you visit our site, such as IP addresses, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. This helps us understand how our site is used and improve user experience.
- Usage Data: Information about how you use our website, products, and services, including pages viewed, links clicked, and duration of visits.
2. How We Use Your Information
We use the information we collect for the following purposes and under the following legal bases:
- To Provide Services (Contractual Necessity): To process orders, deliver horticultural pigments and dyes, manage accounts, and provide bespoke colour matching services.
- To Communicate with You (Legitimate Interest or Consent): To respond to your enquiries, provide customer support, send important service updates, and with your consent, send marketing communications about our eco-friendly colourants or sustainable raw material sourcing.
- For Internal Operations (Legitimate Interest): For internal record keeping, analysis, and to improve our products, services, and website functionality. This includes troubleshooting, data analysis, testing, system maintenance, support, and reporting.
- For Marketing (Consent): If you have opted in, to send you promotional materials and information about new products, special offers, or other information we think you may find interesting, based on your preferences.
- To Comply with Legal Obligations (Legal Obligation): To meet any legal or regulatory requirements, such as tax and accounting laws.
3. Disclosure of Your Information
We may share your personal data with third parties in the following situations:
- Service Providers: We may employ third-party companies and individuals to facilitate our services (e.g., payment processing, website hosting, analytics, marketing assistance). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
4. Data Security
We implement appropriate technical and organisational measures to protect your personal data from accidental loss, unauthorised access, use, alteration, or disclosure. This includes measures such as encryption, access controls, and secure server infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
6. Your Data Protection Rights (GDPR)
Under the GDPR, you have the following rights regarding your personal data:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the details provided below.
7. Cookies
Our website uses cookies to enhance your experience. Cookies are small data files placed on your device to collect standard internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology. For further information, visit allaboutcookies.org.
How We Use Cookies
We use cookies in a range of ways to improve your experience on our website, including:
- Understanding how you use our website.
- Keeping you signed in.
- Remembering your preferences.
Types of Cookies We Use
- Functionality: We use these cookies so that we recognise you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
- Analytical/Performance: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
How to Manage Cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
8. Links to Other Websites
Our website may contain links to other websites of interest. Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy policy applicable to the website in question.
9. Changes to Our Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We advise you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise any of your rights, please contact us:
Mauve Bud
7 Cobblestone Lane, Floor 3
Stratford-upon-Avon, Warwickshire, CV37 6BB
United Kingdom